I have no idea what to blog about. Ugh.
Blogging is an absolute must for any internet marketer that intends to develop passive income. The big four (Google, Facebook, YouTube, and Twitter) work together seamlessly, through backlinks and the most logical strategy for Google for the solopreneur is to blog. WordPress is inexpensive (or free) and allows the solopreneur the freedom to build out content on the fly, whereas the normal corporation (with employees, etc), is likely to have larger budgets for advertising and web development, and therefore have other platform options.
So since the price of entry is not the barrier to entry, what is stopping you from blogging every day? The most common response we hear from members is that they have no idea what to write about. This post will address that objection, and hopefully help you to get some ideas flowing.
Yes, your blog is about your business, your product, etc, but more importantly it is about you, and your value, and your ability to help others become free and realize their potential as marketers, and as people. So think of your blog almost like a journal (remember, you can always edit). A little keyword research in the various niches will reveal an unlimited wealth of topics that can be starting points. Be sure to have your blog be personal and talk about experiences.
Here are some tips for overcoming writer's block on your blog:
Write about the thing you know the most about (make sense, huh?)
Check your email inbox. What topics catch your eye? If they are of interest to you, they'll be of interest to others.
Don't plagiarize, but feel free to draw inspiration from many sources, like YouTube, Google, other people's blogs. I recommend reading the article, or watching the video, and then talking about the topic in your own words.
Give opinions. Take a stand. Controversy is ok, and actually can generate traffic. I've had Facebook posts that have generated discussion, between thirty or forty subscribers, right there on my Facebook page. Well, that's free traffic! Sweet!
Ask for advice. People take this as a subtle compliment. Post on your blog that you'd love to hear from people about XYZ topic. People love to help, and you'll be shocked at the buzz this can generate.
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